At the end of 2023, Wibotec A/S will move its domicile from Silkeborg to Aarhus - specifically to the buildings that house the Triscan headquarter in Brabrand. The decision to move has also been the starting point for a rebranding process, which has already been initiated and is being implemented continuously.
Back in 2021, Triscan acquired a third of the shares in Wibotec A/S after it became clear that the companies' DNA matched - and there was a great potential for synergy. The first two years of cooperation have reinforced the assumptions, shown clear results, and have therefore given rise to a desire for more.
"Cooperation in everyday life becomes even easier - and we get the opportunity to achieve even greater synergy when we get to live under the same roof", says Anders Sørensen, CEO Wibotec and continues: "We are of the conviction that our types of companies and our cooperation will be further strengthened when we move together".
"I agree and am convinced that by moving together, we can create even greater success and results", adds Michael Juul Hansen, CEO Triscan.
Wibotec's own developed products have previously been marketed by Wibotec under both the Wibotec and Cobra Tools brands. Triscan, on the other hand, has marketed parts of the program under the Triscan Windscreen Pro Tools brand.
Going forward - and in an ongoing process - CobraXpro will be the brand under which both Wibotec and Triscan market Wibotec's own developed products. The product range will continue to be offered in private label brand to those wholesalers who wish to do so.
In addition to office and storage facilities, Wibotec will also have showroom/teaching premises at Triscan's address in Aarhus.